We have just become accredited in Lumina Spark! The latest innovation in professional development.
Successful customer development relies on the creation and growth of productive customer relationships.
Building rapport is an essential ingredient.
Top key account managers build exceptional relationships both with their customers and internally with their colleagues. They are authentic to their ‘natural’ selves whilst also flexing their behaviours according to situations and circumstances.
Self-understanding and regulation are important aspects relating to emotional intelligence.
We wanted to find a tool that would help such self-understanding, one not created 40 years ago, but a contemporary, insightful and accessible tool.
Lumina Spark is a 21st-century professional development tool-kit.
Based on statistically research it builds from other well-known tools like Myers Briggs, DISC and insights to provide a richer, more colourful picture of how to improve working relationships with others.
Uniquely, it recognises three differing persona’s we each have. Underlying, Everyday and Overextended (i.e. when under pressure).
For leaders and account managers it can be helpful to see that at times we fail to use our key strengths or we overplay certain behaviours such as being too structured; perhaps we overlook people and become too focused on short term outcomes, damaging long term relationships.
Its available through an ‘app’ through which those being assessed can readily compare their approaches with other team members.
Each profile is a colourful ‘splash’.
Behaviours can be mapped against key leadership behaviours and key sales behaviours. Great for key account managers to reflect on, and develop from.
Following training at Henley Business School and at the British Psychological Society in London, Brightbridge now holds accreditation for this toolkit. We have already deployed this with participants gaining valuable insights to tweak their behaviours and improve results.