WBS CareersPlus team asked us to develop an advanced approach for MBA students many who hold, or have held, top jobs in blue chip organisations. We worked with WBS to co-create and deliver a suite of stretching integrated activities. Activities we run include:
- A Key Account Management workshop covering key aspects of our TEVAL® approach (Target, Engage, Value, Align, Learn). Last year this ran in London with a guest speaker from Siemens.
- A workshop on negotiation covering setting negotiation objectives, building your case, managing the process and dealing with objections. This addresses tactics and cultural differences too.
- An interactive session on creativity in business. This involved a guest speaker from an innovative medical devices group. Attendees practise problem solving applied to their own challenges.
In addition, the MBA Executives are required to develop a solution to address a business challenge faced by a local organisation e.g. The Royal Shakespeare Company
. To support this, we custom designed ‘Pitching the idea’ a short course covering influencing, selling approaches and the art of ‘storytelling’ – a powerful technique for leaders and Key Account Managers.